Upland is an enterprise software company with an ever-expanding portfolio of leading cloud-based products. Because they acquire multiple companies each year, they needed a streamlined and cohesive marketing approach to manage all of the moving parts across their different products and business units.  

Demand Frontier brought a marketing perspective along with the attention to detail and technical expertise Upland needed. Upland already had efficient procedures in place, but they were looking for an integrated solution that could provide them with more visibility over their many different units. Demand Frontier provided the necessary tools and insights to make the onboarding and management of separate brands into a seamless, straightforward process.

This helped streamline the overall process, and played an important role when it came to the migration and rebranding of newly-acquired brands, which often had to be performed simultaneously. Each acquisition had to undergo a complete rebranding to match the Upland look and guidelines.