Tech Stack Tamers. Data Wranglers. 

Our clients come with complicated marketing tech and dirty databases. We make them actionable.

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Marketing Automation

Demand Waterfalls
Reporting
Automation Rules
Scoring
Documentation
Campaign Workflows

CRM Services

Integrations
Campaign Development and Organization
Reporting hierarchies for Marketing and Sales
Salesforce certified experts
Custom APIs to improve platform functionalities
Demand Waterfalls
MAP functionality extended to CRM

Data Services

Data Cleansing: Normalization, Deduplication, Segmentation
Technical Support
List Building
Translation (Standardize across languages)
Data Sustainability (Data standard compliance, managing record import, MAP form consistency across channels)
Market research and data acquisition

"Demand Frontier feels like an extended team. I know I'm not the only one driving things. It's amazing when the method is working and people get it, goals start to get set, and everybody understands the metrics associated with the technology."

— Lisa Roberts, VP of Marketing

Doing more with less.

(Less tech, budget, and drama)

Marketing Operations leaders have been witnessing a technology hype-frenzy that sometimes feels like a nuclear arms race. The result? Bloated tech stacks with unused (or underused) applications that sounded good at first – but were never meaningfully integrated to daily operations.

We think modern B2B marketing teams can make a lot of hay with a lean tech stack – so our first goal is to harness the firepower you already have.

We don't sell technology.

Believe it or not, many agencies are “partners” with a few technology companies in unhealthy ways. Namely, they may recommend new technology that serves their best interest – not yours.

We’re technology agnostic. While we focus on supporting the tools our clients use, the principles are universal.

But we do bring our clients a few unfair advantages.

Our clients get the benefit of a unique set of tools developed in-house at Demand Frontier. For example:

  • A database application to assess, clean and expand your marketable contact list
  • Market identification: a tool to analyze and quantify your total addressable market using Google and LinkedIn – but takes minutes, not days
  • “List Magician” – allows us to create custom audiences from personal information on LinkedIn for niche audiences
  • A data segmentation tool that can make sense of inconsistent contact data to ensure the right people receive the right communications
  • A CRM data append application that uses machine learning to identify and correct errors in over 800,000 data rules
  • A website scoring tool to grade and rank potential target accounts based on website relevance (analysis at scale for large target account lists)
  • A tool to automate LinkedIn profile views, increasing your network exposure and ability to grow your professional network

Of course, we use plenty of licensed software as well. These are just the homegrown applications we developed to speed up certain processes for our clients.

To get a better sense of exactly how any of these tools work, contact us. Our data team will happily give you a peek under the hood.

"The strategic insight, work, and partnership attitude… rarely have I ever felt this connected to a vendor."

— Gannon C. O'Reilly, Global Director of Marketing Ops & Digital Strategy, FARO

YOUR NEXT STEP

Your database isn't going to clean itself.

And your tech stack isn’t improving with age either. But we can tackle them both – and any other hurdle your Marketing Operations team is facing. It’s time to get your systems in order.

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