The $10M Question: How CMOs Can Turn AI Spend Into Marketing ROI
CMOs are investing big in AI, but the pressure for proving results has never been higher. At this year’s Cannes Lions, one stat stood out: 71% of CMOs said they will spend over $10 million annually on AI in 2025. For most leaders, that’s not just a line item; it’s a bet-the-career commitment. Boards and […]
Marketing Tech Stack vs. Intelligence Stack
For years, B2B marketers have treated their marketing tech stack as a badge of honor. The more tools, the better. CRMs, MAPs, ABM platforms, attribution software, intent data tools, all piled on in the name of growth. But having a bloated tech stack isn’t a strength. It’s a liability. Modern demand execution isn’t about owning […]
Marketing Data Management: The Key to Smarter Decisions
Scattered reports. Siloed systems. Conflicting insights. If that sounds familiar, you’re not alone, and you are not broken. You are just missing a strategy for marketing data management that actually works. For B2B teams under pressure to move faster and prove impact, marketing data management has become a critical foundation. When it’s working well, you […]