Agile marketing is a new concept to a lot of agencies, making it tough to sort out what your best practices should be and how to execute them. Here’s a list of helpful best practices that we’ve put together after successfully implementing agile marketing in our own agency!

#1: Have a Big Picture Strategy, Small Picture Focus

When you use an agile marketing strategy to work on short-term campaigns and projects, it can be easy to confuse that short-term focus with a lack of overall campaign planning. While your focus should be on carrying out smaller projects and campaigns, each of the short-term projects or campaigns you work on should fit within the big picture strategy.

#2: Take an Iterative Approach Over a Traditional Approach

Traditional marketing approaches call for marketing campaigns that last from 3 months to 6 months to a year, and then spend time focusing on that campaign until it finishes. With agile marketing, your approach should be more iterative: Create shorter campaigns with smaller strategies that you can test and measure against each other to see what’s working and what’s not.

#3: Prioritize Your Goals

Every marketing agency has an extensive laundry list of projects to do and campaigns to keep track of. Instead of trying to manage everything at once, agile marketing gives you the ability to sit down, prioritize each project one by one, and then tackle the important campaigns first, at the pace you desire.

#4: Take Advantage of Testing

Agile marketing gives you incredible new opportunities to do more testing and data than you normally do with traditional marketing. Instead of waiting for drawn-out campaigns to finish before analyzing metrics and data, you should use agile marketing to test fast, learn fast, and adapt fast.

#5: Say Goodbye to One-Size-Fits-All Marketing

One-size-fits-all marketing practices simply don’t cut it anymore. Consumers are catching on, and they want personalized interactions and marketing that serves their interests. Instead of using blanket marketing campaigns to try and cover a whole audience, you can use agile marketing campaigns to deliver a number of more individualized campaigns that will have a bigger impact on your target audience.