If you work in the digital marketing industry, you’ve probably already heard of marketing automation. However, it’s easy to have a misconception of what it actually is, since it can come across as just another industry buzzword. In this post, we’ll break down what it really means and how to implement it in your marketing campaigns.

What exactly is marketing automation?

Simply put, it refers to the process of integrating and automating your lead generation and nurturing efforts, lead scoring, marketing and upsell tactics, and the measurement of marketing campaign data.
Many marketing automation platforms and tools now exist to help you automate repetitive tasks such as sending emails, social media posts, and website actions to optimize lead generation, close more deals, and better measure your marketing success.
Automation benefits both your marketing and sales teams by easily automating and optimizing leads as they move down the marketing and sales funnels. In this way, you can save your teams both time and effort to focus on campaign results and data analysis.

The benefits of using marketing automation tools

It doesn’t take long for marketing and sales teams to discover the many benefits of implementing marketing automation in their campaigns. This software can be leveraged to achieve common marketing and sales goals such as:

  • Sending targeted promotions or services based on your target audience
  • Defining or categorizing your visitors and potential prospects based on their gender, age group, behavior, interest, locations, etc. and sending them customized offers based on their segmentation
  • Helping you test different ideas and efforts for different audiences and measure their effectiveness
  • Generate, qualify and nurture leads and prospects
  • Easily manage and get insights into email marketing campaigns

How to use marketing automation tools in your business

This may all sound like magic, but that doesn’t mean you can sit back, relax, and let the software do all the work for you. Marketers need to figure out how to use this fantastic software, but it can be daunting to know where to begin and which marketing automation platform is the best fit for your business. Luckily, with support from our incredible team of marketing automation specialists, Demand Frontier can help your business grow effectively with the best marketing automation tools available today.

If you’re interested in learning more, contact us to help boost your business through marketing automation.