When it comes to navigating the ever-evolving landscape of B2B marketing,
sometimes the best lessons come from real success stories.

ASUG, the largest SAP user group in America, faced a unique challenge in 2020.
Their strategy heavily relied on in-person events for lead generation and brand
awareness. But with the sudden disruption of the global pandemic, they needed
a swift pivot.

ASUG’s story is one of resilience, innovation, and success. When faced with the sudden cancellation of in-person events,
they knew they had to pivot swiftly. That’s when they chose us as their partner to build a B2B Lead Generation strategy that would deliver great results.

The strategy became a fascinating blend of creativity and technology which included:

• • Social Advertising Mastery
  • Thought Leadership Videos
  • Optimized Sales Enablement

Through best practice targeting methods, ASUG was able to target 10,000 prospects and their pipeline growth exceeded expectations by a remarkable 41%.

In the video, Jonathan discusses ASUG´s journey with Demand Frontier. From the initial challenges they faced to how teaming up with us impacted their pipeline and daily operations. It’s real talk, with real results!