Our Team

Heather Davison

Chief Strategy Officer
Heather is a marketing strategist and entrepreneur who has spent the last 16+ years helping B2B/B2C global marketing, sales, and IT organizations transform into modern digital organizations, adopt centers-of-excellence, and become strategic partners that drive growth.

Alejandra Franco

Director, Client Success

Alejandra is a skilled marketer with 7+ years of experience, a master’s degree in Advertising Strategy and Creativity, and expertise in demand generation, marketing strategy, virtual events, technical projects, and overall B2B strategy. She leads Demand Frontier’s client success and production teams in Colombia, overseeing agency operations and driving strategic development of campaigns and execution of lead gen and marketing programs for Fortune 500 clients.

David Romero

Chief Strategy Officer
David leads all creative strategy and storytelling and works directly with the creative and account teams. He has over 20 years of experience that spans across enterprise demand generation, content marketing, tech, software, direct-to-consumer retail, and more.

Alexandra Nisimblat

Programs Architect
“Alex” designs and oversees the execution of lead gen campaigns, technical projects and other marketing programs. She’s an active leader, supporting teams through the entire process – from creative or technical concepts to final execution of client projects.

Todd Davison

Founder, CEO
Todd is an entrepreneur that’s spent his entire career leading B2B marketing, demand gen, lead gen, marketing and sales operations, digital media, social media, and broader brand building efforts for a long list of fortune 500 B2B brands. He’ll serve as your executive sponsor to ensure the success of every program.

Juan Felipe Salazar

GM, LATAM Operations

Juan oversees everything our clients don’t see: administrative, accounting, legal and human resources. His background includes extensive experience in both project and product development.

"Our team" includes your team.

If you’re looking for another vendor to add into a herd of forgettable “partners”, we might not be a good fit. B2B change agents hire Demand Frontier to offer integrated strategic and executional firepower for their larger marketing teams. We have to know what drives you – and how you’re measured inside your organization. Your goals are our goals.

When it comes to agency relationships, chemistry matters.

Do you *enjoy* doing hard work together with your agency? It’s hard to lead big changes – but it doesn’t have to be painful. On the contrary, B2B should be fun. It can be when you trust your team and partners. In that environment, you’re free to experiment. Free to take the kind of risks necessary to create the absolute best marketing your brand (or even category) has ever produced.

"Demand Frontier helps us with the full breadth – from MarTech stack to campaigns. They're automating ABM activities, scoping campaigns, executing, and creating content. Detailed work... that's what they do.”
— Neville Letzerich, Chief Marketing Officer, HotSchedules