Here’s How You Can Get Better Results
If you’ve ever typed “Act as a Project Manager” into an AI tool and gotten underwhelming results… you’re not alone. When it comes to AI-Powered marketing, vague prompts lead to vague output. And that’s a problem when you’re using AI to build campaigns, brief teams, or generate assets at scale.
Instead of prompting AI like a chatbot, treat it like a teammate—with a backstory, a clear task, and the right inputs.
Why Generic Prompts Don’t Cut It
A lot of AI-generated content misses the mark because it’s based on assumption. Prompts like:
“Act as a strategist and write me a campaign.”
…don’t give enough context for the AI to create anything useful. You might get a surface-level response that sounds okay but lacks relevance, depth, or direction.
AI doesn’t know your audience, your brand, or your goals—unless you tell it.
Backstory-Based Prompts: A Smarter Way to Work with AI-Powered Marketing
Let’s say you need a campaign plan. Instead of:
“Create a 3-month campaign.”
Try this:
You are a B2B content strategist for a SaaS company. You’ve been given a goal to drive top-of-funnel leads from enterprise IT buyers. You’ll receive an ICP, core value props, and content assets. Your task is to build a 3-month multi-channel campaign. Format it as a project brief.
Now you’ve given your AI:
- A role
- A goal
- Inputs
- A format
That clarity unlocks better content, smarter sequencing, and more relevant suggestions.
Tips for Better AI Inputs
1. Define the Role, Not Just the Task
“Content strategist for cybersecurity” is more helpful than “Write a blog post.”
2. Tell It What You’re Giving and What You Want Back
Inputs: ICP, goals, tone of voice
Output: Brief, plan, copy
3. Set Clear Parameters
If you only want internal messaging, say so. If it should be under 200 words, say that too.
4. Save and Scale
Once you’ve written a strong backstory prompt, use it as a template across different campaigns and tasks.
Think of AI as a Teammate—Not a Tool
The quality of your AI output depends on how clearly you scope the input. This is true for writing, planning, reporting—anything. The more structured your prompt, the more predictable and useful the response.
If your outputs still feel random or repetitive, it’s not the AI—it’s the setup.
Build Better Systems with Demand Frontier
We help CMOs get more value from AI-Powered marketing by designing agents and workflows that drive real work forward—faster. No fluff. Just structure, context, and results.
