Shell
Learn how Demand Frontier helped Shell drive precision and performance by unifying its brand messaging and delivering impactful marketing materials across multiple sectors.
Driving Precision and Performance:
Shell partners with key industries to optimize operations, enhance efficiency, and drive sustainability. Through tailored solutions, Shell supports businesses in agriculture, mining, and beyond, helping them achieve peak performance and long-term success.
SHELL AGRICULTURE
OVERVIEW
The “In Your Hands” initiative was designed to expand brand awareness, accelerate the pipeline, and grow product volume in the agriculture sector. By positioning Shell as a trusted partner, the campaign emphasized end-to-end lubricant solutions tailored for agricultural co-ops and farm end users.
CHALLENGE
Farmers face unpredictable external factors, from shifting commodity prices to changing weather conditions. The campaign aimed to highlight the importance of proactive equipment maintenance in reducing operational costs, increasing productivity, and minimizing environmental impact.
STRATEGY
Demand Frontier helped the Shell team:
Craft a compelling message
that positioned reliability as a competitive advantage in an uncertain industry.
Execute targeted outreach
to engage customers through education and value-driven support.
Build strategic partnerships
that delivered solutions to enhance equipment performance and efficiency.
CAMPAIGN
The campaign successfully expanded Shell’s brand and product awareness in the agriculture sector, accelerating the pipeline and increasing engagement through targeted, stage-specific themes.
Spend & Impressions:
- Total Spend: $8.8K
- Total Impressions: 1.96M
- By Stage:
▪ Awareness: Impressions: 316.1K
▪ Consideration Impressions: 763.4K
▪ Conversion Impressions: 877.3K
Click-Through Rate (CTR):
The campaign showed significantly higher CTRs, with one
specific campaign achieving 28.43% CTR, which is
extraordinarily high and suggests highly effective targeting.
Account Engagement:
- Engagement Rate: 5.47%
- Reach Rate: 38.28%
- The campaign, particularly the mid- and high-spend ones, showed a strong ability to drive engagement, reflected in a notable increase in key metrics. Strategic ad placements and targeting were especially effective in reaching and engaging new accounts.
Click-Through Rate (CTR):
The campaign showed significantly higher CTRs, with one
specific campaign achieving 28.43% CTR, which is
extraordinarily high and suggests highly effective targeting.
SHELL ABM UNBOXING VIDEO
SHELL AGRICULTURE
SHELL MANUFACTURING
SHELL CONSTRUCTION
OVERVIEW
Shell’s mining solutions focus on optimizing machinery performance, reducing downtime, and enhancing operational efficiency. The campaign targeted decision-makers in the industry, demonstrating the value of Shell’s high-performance lubricants and technical expertise.
CHALLENGE
Mining operations demand durability and reliability in extreme conditions. Equipment failures lead to costly downtimes and safety risks. The objective was to reinforce Shell’s role in minimizing risks and maximizing output.
STRATEGY
Demand Frontier helped the SHELL team:
Showcase Real-World Impact:
Delivered measurable success through compelling case studies.
Leverage Data-Driven Insights:
Transformed data into actionable strategies for peak efficiency.
Deliver Specialized Solutions:
Optimized lubrication strategies to maximize equipment lifespan.
CAMPAIGN
The campaign successfully expanded Shell’s brand and product awareness in the mining sector, accelerating the pipeline and increasing engagement through targeted, stage-specific themes.
AI-Enhanced Visuals
We created a striking visual contrast—juxtaposing the rugged, high-intensity world of mining with the clean, precision-driven outcomes of well-maintained machinery. This imagery reinforced the impact of proactive maintenance, illustrating how the right solutions drive efficiency, longevity, and reliability in even the toughest environments.
Digital and Print Ads:
Emphasizing Shell Lubricants’ role in supporting reliable performance in the mining sector.
