Learn how Demand Frontier helped Gradiant launch ForeverGone with Full-Funnel Creative, Campaign & SEO Strategy.
OVERVIEW
Gradiant, a global leader in sustainable water solutions, partnered with Demand Frontier to support the high-profile launch of ForeverGone, their PFAS destruction technology. The challenge was not just to launch it, it was to dominate visibility, drive qualified demand, and arm internal teams with the creative and technical firepower to scale.
From strategy to execution, Demand Frontier delivered a fully orchestrated campaign across web, creative, media, and SEO—built to move fast and drive impact.
CHALLENGE
The ForeverGone campaign needed to break into a competitive and highly regulated space demanding more than just a few assets. Gradiant needed a full-stack marketing partner to bring cross-channel alignment and fill internal bandwidth gaps.
The campaign required full creative toolkit for sales, demand gen campaign execution, search improvement for related terms and strategic coordination across events, ads, email, and earned media. Demand Frontier needed to move fast—without sacrificing quality.
STRATEGY
Our team developed a highly orchestrated approach designed to amplify ForeverGone across paid, owned, and earned channels.
KEY COMPONENTS INCLUDED:
SEO Strategy & Execution:
Comprehensive SEO audit, identifying keyword opportunities and technical issues and launched a phased strategy to improve keyword visibility, site structure, and internal linking.
Website Support:
Developed and maintained ForeverGone landing pages on WordPress and HubSpot.
Creative Asset Production
Designed core sales enablement and marketing materials including one-pagers, benefit sheets, and LinkedIn ads.
Email & Nurture:
Built four-sequence nurture campaigns in HubSpot to support product education and conversion.
Webinars:
Supported creative and technical setup for PFAS webinars including landing pages, invites, and integrations.
Paid Media:
Managed ad campaigns across Google and LinkedIn focused on PFAS solution awareness and lead generation.
RESULTS
KEY WINS INCLUDE:
+100 Organic Keyword Rank Increases
Our SEO optimizations led to over 100 keywords improving in rank—many jumping from beyond page 5 to page 1 in 90 days.
70% Increase in Organic Impressions
From June to November 2024, monthly organic impressions rose from 73K to 125K—a direct result of on-page improvements, content optimization, and technical SEO efforts.
294 Webinar Registrations & 34% Attendance Rate
Campaign outperformed industry benchmarks and helped engage key prospects in the buying journey.
18,980 Landing Page Views
The ForeverGone landing page served as a central hub for awareness, media, and conversion—driven by both paid and organic traffic.
72 Content Downloads from Campaign Assets
High-value creative content helped convert interest into form fills across multiple touchpoints.
IMPACT
From idea to execution, Demand Frontier served as a seamless extension of Gradiant’s marketing team. We helped align messaging, accelerate campaign speed, and create a suite of high-performing creative assets across multiple channels.
