Learn how Demand Frontier collaborated with FARO to refine their brand messaging and deliver powerful marketing materials in record time.
How FARO Technologies Increased Conversion Rates by 1,012% with A/B Testing
Demand Frontier increased conversion on a core business landing page by over 10X, which makes a real business impact.
How we did it:
A conversion data observation led to a UX analysis and redesign—followed by an A/B test to validate our hypothesis.
Streamlined Narrative
We consolidated product information and were able to eliminate some duplicate information on the page.
Selling the Content
This page is for content marketing. Instead of focusing on the value of the product, we focused on the value of the content.
Design Aesthetic
Optimized Form Placement
Leveraging Social Proof
Sharpening the Message
FARO Technologies: A MAP Migration with a Marketing Perspective
FARO is a 3D imaging company that creates market-leading products for dozens of different applications, including public safety, forensics, and construction and manufacturing companies across the world. They were in the midst of doing an overhaul of their marketing strategy when the global pandemic began. They needed an agency well-versed in MAP stack migration and CRM demand waterfall that could provide operational support and ensure their revenue-generating programs didn’t come to a halt in the process. As a global company working in 7 different languages across dozens of different industries, FARO had a lot of complex data that needed to be migrated successfully. Everything – including assets, logic, and leads – had to be migrated from Eloqua to Pardot.
FARO is a 3D imaging company that creates market-leading products for dozens of different applications, including public safety, forensics, and construction and manufacturing companies across the world. They were in the midst of doing an overhaul of their marketing strategy when the global pandemic began. They needed an agency well-versed in MAP stack migration and CRM demand waterfall that could provide operational support and ensure their revenue-generating programs didn’t come to a halt in the process. As a global company working in 7 different languages across dozens of different industries, FARO had a lot of complex data that needed to be migrated successfully. Everything – including assets, logic, and leads – had to be migrated from Eloqua to Pardot.
Dedupe, Normalize, Standardize…
Then Demand Frontier began the de-duplication of the data using multi-tier processes, first by normalizing names and titles, and then further segmenting the titles into organizational and functional levels. That data was then translated into standardized name terms, so FARO could ensure they had clean and accurate data for all of their global programs.
Migration complete, without missing a beat.
At the end of the process, FARO had an efficient marketing automation platform and clean data, and they were able to minimize interruptions to revenue-generating programs during the migration.
FARO Technologies: A new perspective on a familiar scene
For public safety professionals, 3D technology can provide a much-needed, unbiased capture of data at the scene of a crime or accident. Demand Frontier used this insight to build a demand gen program.
For public safety professionals that specialize in crime scene and accident investigation, it would be hard to find tools more useful than those created by FARO Technologies, the leader in 3D scanning and data capture. Partnering with Demand Frontier, FARO sought to educate an audience that was under increasing public scrutiny with a rash of tragedies that had communities on edge. Language and imagery needed to address our audience with the respect they deserve – but also raise an important question: are you prepared to capture crime scene data in a completely unbiased way? Are you prepared with technology to protect the public, serve the truth, and defend your teams?
