Learn how Demand Frontier helped Cyara Built Pipeline
and ROI with a Cross-Channel Paid Media Strategy
OVERVIEW
Cyara, a global leader in customer experience (CX) assurance, partnered with Demand Frontier to expand pipeline generation and create awareness for its IVR Testing Platform. Cyara needed a multi-channel approach to sustain growth, drive leads, and influence sales opportunities across channels.
CHALLENGE
Cyara’s primary goal was to build a qualified sales pipeline for its IVR Testing Platform, while also boosting awareness of its CX solutions. With a competitive B2B landscape and a long sales cycle, Cyara needed a strategy that could deliver measurable results efficiently across paid media platforms.
STRATEGY
Demand Frontier designed and executed a full-funnel campaign leveraging Google Ads, LinkedIn, 6sense, and Marketo. The campaign prioritized audience targeting, budget efficiency, and pipeline influence by:
Consolidating messaging and creative assets under a single value proposition to increase resonance and solutions awareness across channels
Running LinkedIn awareness campaigns targeting CX professionals and IT leaders
Launching a unified Google Ads strategy focused on capturing high-intent traffic and optimizing spend around top-performing keywords and ad groups.
Creating a Marketo mid-funnel email campaign to help move leads down the funnel.
Activating a 6sense ABM strategy to engage high-intent accounts and influence pipeline through the dark funnel
Launching retargeting campaigns across LinkedIn and Google Pmax.
Creating custom landing pages and gated content offers to drive form fills and lead conversions
RESULTS
KEY WINS INCLUDE:
$935K in Influenced Pipeline
Cyara saw strong pipeline growth from a 3-month program that generated $935K of influenced pipeline, including renewals and net new pipeline.
ROI of 546.6% for Net New Opportunities
The program generated a 546.6% return on investment specifically for net new opportunities, highlighting the campaign’s efficiency in driving new business growth.
42 Request a demo form submission, 22 MQLs, 8 SQLs and 3 Opportunities
Efficient lead generation across Google, LinkedIn, and 6sense drove both volume and quality.
715K+ Impressions and 8.9K Clicks
The campaign drove strong top-of-funnel performance, building awareness through high-volume reach and above-average engagement rates.
72 Content Downloads
High-value content, including the Cyara CX platform guide, successfully captured interest and engagement at the awareness stage.
