How Demand Frontier helped Cellebrite develop a comprehensive mega campaign to unify their brand messaging and deliver impactful marketing materials in record time.

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OVERVIEW

Cellebrite is a leading provider of digital intelligence solutions, empowering law enforcement agencies, corporations, and governments with tools to investigate and solve crimes. Their innovative solutions enhance the efficiency and effectiveness of digital investigations, helping to uncover critical evidence and protect communities worldwide.

CHALLENGE

In late 2023, Cellebrite faced the challenge of consolidating multiple campaigns into a unified, impactful initiative to reinforce market leadership, energize stakeholders, and counter competition from other market leaders. The objective was to create a “lightning strike” that would establish a powerful presence in the market, resonating with employees, customers, partners, and investors alike.

STRATEGY

Demand Frontier helped the Cellebrite team:

Develop a Unified Campaign Strategy: Consolidated multiple planned campaigns into a single powerful

Execute Efficient Campaign Planning: Managed the campaign timeline, ensuring all strategic goals were met and coordinating the delivery of all necessary assets.

High-Quality Content and Collateral: Delivered a wide range of impactful marketing materials, including videos, emails, ads, and sales enablement content, with unprecedented speed.

RESULT

KEY WINS INCLUDE:

Campaign Strategy Consolidation.

Unified 11 disjointed campaigns and sub-campaigns into one powerful lightning strike and created a cohesive plan, streamlining strategy and execution.

Impacted 15 Key Audiences.

Conducted an in-depth messaging and segmentation analysis to effectively impact 6 key audiences (Employees, Customers & Prospects, Investors & Partners, Communities, Legislators, DI Market Influencers) and 9 key sub-segments within the prospect audience.

Unified Campaign Delivery:

  • 1 Overarching Landing Page: Created one overarching campaign landing page
  • 2 Key Sales Enablement Pieces: Created new architecture pieces and comparison charts to help sales understand and sell the new portfolio and products.
  • 25 Emails: Internal teasers, customer and prospect drip campaigns, Summit and community platform communications.
  • 21 Paid Ads: Created 9 single image paid ads (including variations for A/B testing), 4 carousel ads, and 8 6Sense display ads.
  • 10 Videos: SKO videos, internal teasers, a portfolio video, summit and community.
  • 8 Digital and Print Content Pieces: Brochures, one-pagers, infographics and other collateral for all audiences.
  • 1 Community Platform Design: Designed a community platform to facilitate user engagement.
  • 1 Event Microsite: Summit landing page, registration pages, and related email communications.

Rapid Production and Deployment:

  • The campaign was executed within a tight timeline, with the internal launch on January 9, 2024, and the external launch on January 16, 2024.
  • The majority of the assets completed and launched within the first 1.5-2 months of the campaign, with the rest following shortly after.
  • Achieved record time delivery of comprehensive campaign assets, demonstrating high efficiency and coordination.

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