Learn how Demand Frontier helped Cellebrite develop a comprehensive mega campaign to unify their brand messaging and deliver impactful marketing materials in record time.
OVERVIEW
Cellebrite is a leading provider of digital intelligence solutions, empowering law enforcement agencies, corporations, and governments with tools to investigate and solve crimes.
Their innovative solutions enhance the efficiency and effectiveness of digital investigations, helping to uncover critical evidence and protect communities worldwide.
CHALLENGE
In late 2023, Cellebrite faced the challenge of consolidating multiple campaigns into a unified, impactful initiative to reinforce market leadership, energize stakeholders, and counter competition from other market leaders.
The objective was to create a “lightning strike” that would establish a powerful presence in the market, resonating with employees, customers, partners, and investors alike.
STRATEGY
Demand Frontier helped the Cellebrite team:
Develop a Unified Campaign Strategy:
Consolidated multiple planned campaigns into a single powerful initiative.
Execute Efficient Campaign Planning:
Managed the campaign timeline, ensuring all strategic goals were met and coordinating the delivery of all necessary assets.
Create High-Quality Content:
Delivered a wide range of impactful marketing materials, including videos, emails, ads, and sales enablement content, with unprecedented speed.
RESULTS
KEY WINS INCLUDE:
Campaign Strategy Consolidation.
Impacted 15 Key Audiences.
Mega Campaign Videos
Unified Campaign Delivery:
- 1 Overarching Landing Page
- 2 Key Sales Enablement Resources
- 25 Emails
- 21 Paid Ads
- 10 Videos
- 8 Digital and Print Content Assets
- 1 Community Platform Design
- 1 Event Microsite
Rapid Production and Deployment:
- The majority of the assets completed and launched within the first 1.5-2 months of the campaign, with the rest following shortly after.
- Achieved record time delivery of comprehensive campaign assets, demonstrating high efficiency and coordination.
