According to Gartner Inc.’s 2024 CMO Spend Survey, 64% of CMOs say they don’t have the budget to execute their strategy. With average marketing budgets down to just 7.7% of company revenue overall, the pressure is real: delivery growth, but with fewer resources.
As Gartner’s Ewan McIntyre puts it: “CMOs are living in an era of less.”
But doing more with less doesn’t mean doing it alone. At Demand Frontier, we help CMOs take control of marketing budget allocation using AI-powered media services and performance strategies that make every dollar work harder.
The Realities of B2B Marketing Budget Allocation
Today’s marketing resource mix includes martech, paid media, labor, and agency support. In 2024, paid media is the only category seeing increased investment, now making up 27.9% of total budgets.
Why? Because paid media can be measured. It can move fast. And when done right, it delivers outcomes.
But outcomes don’t come from throwing dollars at channels. They come from smart budget allocation strategies built around:
- Cross-channel planning
- Scalable creative
- Aligned GTM motion
- Transparent media spend
That’s where AI changes the game.
The Rise of AI-Powered Marketing
AI isn’t just another line item; it’s an efficient engine.
From performance forecasting to content versioning to campaign pacing, AI is helping CMOs automate the manual and focus on what moves the needle. When applied to media services, that means:
- Smarter budget pacing and reallocation
- Real-time optimization by channel and audience
- Reduced waste and higher ROI
At Demand Frontier, we combine AI-driven tools with human media experts to help CMOs unlock speed, control, and clarity across their paid media strategy.
How We Help CMOs Optimize Budget Allocation
You don’t need more software; you need better visibility. Our media services team supports B2B organizations with:
- Budget & Performance Tracking: We monitor spend pacing, ROI, and pipeline impact across all paid media platforms.
- Cross-Channel Strategy: From LinkedIn to Google to programmatic, we align investments to business outcomes.
- Campaign & Creative Support: We produce and launch the assets your campaigns need to convert.
- AI-Enabled Insights: Our dashboards surface
Budget Strategy, Built for Growth
The problem isn’t always how much you have; it’s how it works. With shrinking budgets and expanding expectations, CMOs need more than tools. They need a system.
Demand Frontier helps B2B marketing teams turn budget pressure into performance by:
- Orchestrating AI and expert-led media strategy
- Prioritizing the right channels for your goals
- Making campaign ROI visible and actionable
Ready to gain control of your marketing budget allocation? Let’s build a media strategy that delivers results without surprises.
