In 2025, the speed and complexity of B2B marketing demand more than just smart ideas. You need smart systems. That’s why we built the Demand Strike: a framework designed to make integrated marketing campaigns faster, smarter, and more aligned from the start.
It didn’t happen overnight. Demand Strike was born from years of real-world execution and frustration with traditional campaign models.
Here’s how we did it.
The Problem with the Old Model of Integrated Marketing Campaigns
Before the Demand Strike, we followed the industry standard:
- Long planning cycles
- Disconnected campaign teams
- Slow feedback loops
- Reactive adjustments based on lagging results
Even the best ideas got lost in execution. Strategy lived in decks. Insights came too late. Campaigns lacked cohesion across teams, channels, and technologies.
We needed a new system, one that could power integrated marketing campaigns on a scale.
What Makes the Demand Strike Different
Demand Strike isn’t a one-size-fits-all playbook. It’s a modular framework designed to adapt to your growth goals, tech stack, and team structure.
It connects:
- Strategic planning with real-time execution
- Data signals with content activation
- AI automation with human creativity
At its core, the Demand Strike enables integrated workflows that bring marketing, ops, and creative teams into lockstep.
The Core Components of the Demand Strike
- Onboarding & Discovery
Intake forms, audits, and workshops that connect business goals to campaign plans - Strategy-to-Execution Mapping
Visual plans that break strategies into executable sprints - AI-Augmented Production
Content, targeting, and campaign builds powered by AI - Performance Feedback Loops
Live dashboards and daily insights that drive iteration - Cross-Functional Collaboration
Shared platforms and playbooks to keep everyone aligned
It’s the engine behind how we deliver results fast, without sacrificing quality or strategy.
Why It Matters for Integrated Marketing Campaigns
Today, no single channel wins alone. Success depends on:
- Unified messaging across touchpoints
- Coordinated timelines between teams
- Shared performance metrics
The Demand Strike empowers integrated marketing campaigns by providing a shared roadmap for everyone, from content creation to operations to sales enablement, to work together.
It’s built to reduce waste, speed up timelines, and deliver performance, as you can see.
Want to See It in Action?
We built the Demand Strike to solve real pain: turning great ideas into great outcomes. Faster.
And we use it every day to help clients run AI-powered, insight-led, integrated campaigns across every stage of the funnel. Way better. Way faster.
