What Is a Demand Strike? A Faster Approach to B2B Demand Generation
What It Can (and Can’t) Do for Your Demand Strategy If you’ve been following this series, you already know where we stand: B2B demand generation is changing fast. AI is accelerating execution. Buying cycles are getting more complex. And the old campaign model — plan for a quarter, launch, then hope it works — is […]
The Demand Strike Operating Model: Built for AI Accountability
Boards are no longer impressed by AI adoption. They want proof. Not proof that campaigns ran. Not proof that MQLs increased. Proof that AI investment is changing revenue trajectory. For most B2B organizations, that question exposes a structural issue — not a tooling issue. AI does not fail because of poor intent. It fails because […]
Human-Led, AI-Accelerated: How AI and Marketing Scale Without Breaking Trust
If you’ve been following our recent posts, you’ve probably seen a pattern in the AI and marketing conversation(if not, this is a good place to start). AI is changing timelines, reshaping measurement and exposing structural gaps. But now, the bigger question is: How do AI and marketing scale together without breaking trust? Because that’s where […]
From Campaigns to Systems: Why CMOs Are Rethinking Their B2B Marketing Strategy
There’s a real frustration showing up across our conversations with CMOs when it comes to their current B2B marketing strategy. Teams are moving faster than ever.. More content. More campaigns. More AI. More dashboards. Yet when leadership asks a simple question:“What’s driving performance right now?”,the answer often feels harder to explain that it should be. […]
This Is How Winning Teams Are Measuring B2B Marketing Performance with AI
The Timeline Has Collapsed. For years, B2B marketing performance followed a familiar rhythm. Teams planned for months, launched campaigns after long ramp-up cycles, and hoped the messaging would still be relevant once it reached the market. Often, it wasn’t. By the time campaigns were live, buyer priorities had shifted, competitive pressure had changed, or early […]
AI in Marketing Is No Longer Experimental: What CMOs Are Now Being Held Accountable For
The AI Conversation Has Changed, Quietly, but Completely For the last few years, AI in marketing lived in a safe category: experimentation. Teams ran pilots, tested tools, and launched innovation initiatives that sounded credible in board updates. However, those efforts rarely came with real performance expectations. That era is over. As we move deeper into […]
What CMOs Should Watch in 2026: The New Rules of B2B Marketing
As 2026 kicks off, it’s time to be honest about where B2B really stands. These are the new rules of B2B marketing that are governing the market. AI is no longer a headline or a hype cycle. It’s embedded into daily work. And CMOs aren’t debating whether to use AI anymore, they’re being judged on […]
10 Reasons We’re Thankful for AI in B2B Marketing (And 3 We’re Still Debating at the Table)
Every Thanksgiving comes with a familiar scene: someone brings a great dish, someone brings an experimental one, and someone brings a debate no one asked for. AI in B2B marketing has been exactly that kind of guest this year. Some of it’s been brilliant. Some of it’s been… interesting.And some of it sparked heated discussions […]
Marketing Budget Stuck at 7.7% of Revenue: Where CMOs Are Finding Real Gains
The average marketing budget has stalled, holding steady at just 7.7% of company revenue in 2025, according to Gartner’s latest CMO Spend Survey. That’s flat year-over-year and one of the lowest points in nearly a decade. But expectations? They’re higher than ever.Boards are asking tougher questions about performance, efficiency, and ROI. Marketing teams are expected […]
The ROI Imperative: How to Prove AI in Marketing Delivers
Proving AI in Marketing is The New Pressure Test for CMOs Budgets for AI in marketing are climbing fast and so are expectations. Boards and CEOs aren’t asking how much you’re spending on AI; they’re asking what it’s delivering. That’s the new reality for CMOs in 2025: AI adoption isn’t the win, ROI is. The […]