Mastering Marketing Budget Allocation: How CMOs Can Take Control of Spend, Strategy & Scale
According to Gartner Inc.’s 2024 CMO Spend Survey, 64% of CMOs say they don’t have the budget to execute their strategy. With average marketing budgets down to just 7.7% of company revenue overall, the pressure is real: delivery growth, but with fewer resources. As Gartner’s Ewan McIntyre puts it: “CMOs are living in an era […]
