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How are your MAP and CRM systems currently operating?
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Not deployed.
Deployed but not integrated.
Integrated but not communicating effectively.
Integrated and communicating effectively, but data is not optimized.
Fully integrated, communicating effectively, and data optimized.
How would you describe your marketing and sales processes?
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Undefined and unaligned.
Defined but not aligned.
Aligned but not documented.
Aligned and documented but siloed.
Fully aligned, documented, and integrated.
What best describes the relationship between your marketing and sales teams?
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Completely siloed.
Somewhat siloed with occasional collaboration.
Collaborate but not fully integrated.
Mostly integrated with occasional silos.
Fully integrated with no silos.
Which statement best describes your current state of process optimization and review?
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No optimization or review processes in place
Processes are occasionally reviewed, but not optimized.
Processes are optimized, but not regularly reviewed.
Processes are reviewed but not effectively optimized.
Processes are mature, regularly reviewed, and optimized.
How are data and reports utilized in your decision-making?
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We lack data-driven reports.
We have basic reports, but they're not fully utilized.
We use reports but lack advanced analytics.
We have advanced analytics but don't fully leverage them.
We leverage advanced analytics and custom reporting for decision-making.
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