Marketing Budget Stuck at 7.7% of Revenue: Where CMOs Are Finding Real Gains
The average marketing budget has stalled, holding steady at just 7.7% of company revenue in 2025, according to Gartner’s latest CMO Spend Survey. That’s flat year-over-year and one of the lowest points in nearly a decade. But expectations? They’re higher than ever.Boards are asking tougher questions about performance, efficiency, and ROI. Marketing teams are expected […]