From SEO to AEO: Competing for Visibility in the Age of AI Search
Search is no longer what it used to be. For decades, Google shaped how buyers discovered information, solutions, and vendors. Marketers fought for visibility through search engine optimization (SEO), stacking keywords, backlinks, and content hubs to climb the rankings. Today, Answer Engine Optimization (AEO) is emerging as the next evolution. Tools like ChatGPT, Gemini, and […]
