The $10M Question: How CMOs Can Turn AI Spend Into Marketing ROI
CMOs are investing big in AI, but the pressure for proving results has never been higher. At this year’s Cannes Lions, one stat stood out: 71% of CMOs said they will spend over $10 million annually on AI in 2025. For most leaders, that’s not just a line item; it’s a bet-the-career commitment. Boards and […]
